A month of content for one real estate business
Twelve pieces planned across four weeks for an imagined local office, to show how a month is put together: the mix of post types, the captions, and the rhythm.
Concept Example. This is a concept example built for this website. The business shown is not real, there is no client account behind it, and nothing here is evidence of sales, engagement or growth.
What we set out to show
We wanted to show what the core service actually delivers, rather than describe it. So we built a full month for a made-up local office: a mix of listing posts, neighbourhood pieces, buyer questions and one behind-the-scenes piece, spread three per week.
How it was made
The month starts with the plan, not the design. We decide what each week needs to do, then design each piece to one brand system so the whole month reads as one business. Captions are written per piece, in the same voice. A person reads the lot before anything is scheduled.
What is in this sample
- 12 distinct content pieces
- A caption for every piece
- A month plan showing what runs when
- One brand system applied across all twelve
See the rest
of the work.
Every piece here is our own sample work, labelled as such. Look through the others, or send us your listings and we will make three pieces for your business.